The best official Persona 5 and Royal merchandise: figures, Morgana plushies, apparel, art books and collector's editions, and where to buy them.
Persona 5 Merchandise — Official Store Guide & Buying Tips
The best official Persona 5 merchandise today comes from Sanshee (ATLUS/SEGA-licensed apparel and plushies), Good Smile Company (Nendoroid and Figma figures), and the Square Enix Store (metallic Bright Arts figures) — with the Morgana plush being the franchise's single most iconic collectible. The crown jewel for collectors remains the 2017 Take Your Heart Premium Edition, which shipped with a SteelBook, soundtrack CD, hardcover art book, school bag and a 4-inch Morgana plush.
This guide covers where to buy officially licensed Persona 5 and Royal merch, the standout figures and plushies, what the collector's editions contained, and how to avoid bootlegs. If you're buying the game itself instead of the swag, our Persona 5 review and Is Royal worth it? pages cover the software side.
Per the official PlayStation.Blog announcement of the Take Your Heart Premium Edition, the $89.99 collector's box contained "a soundtrack CD, a 4-inch Morgana plush, a 64-page hardcover art book, a SteelBook, and a school bag" — all of it exclusive to the PS4 version of the game.
The Collector's Editions Worth Knowing
| Edition | Year | Contents | Status |
|---|---|---|---|
| Take Your Heart Premium Edition | 2017 | SteelBook, soundtrack CD, 4" Morgana plush, 64-page art book (Soejima), Shujin Academy school bag, collector box | Long out of print; $150-400+ on the used market |
| Persona 5 SteelBook Launch Edition | 2017 | SteelBook case, standard game | Out of print |
| Persona 5 Royal — console launch editions | 2020 | Standard retail; some regions got SteelBook bonuses | Out of print |
| Persona 5 Royal Ultimate Edition (digital) | 2022 | Game + all Royal DLC + legacy Persona DLC packs | Still sold on Steam/console stores |
The Take Your Heart edition is the one collectors chase — the school-bag replica and the exclusive art book are the highlights. If you missed it, the art book content is partly reprinted in the official "The Art of Persona 5" book sold by Udon Entertainment and Japanese import shops. And if you're trying to decide which version of the game to collect, our Persona 5 vs Royal guide explains how the editions differ.
Where to Buy Official Merchandise
- Sanshee — the current licensed merch partner (ATLUS/SEGA), selling the official Persona 5 collection: character collector's plushies (Ryuji, Makoto, Joker, Morgana), graphic tees, posters, enamel pins, coasters and art prints. This is the safest first stop for new fans.
- Good Smile Company — the figure specialist: Nendoroid Joker, the Persona 5 Royal Hero (School Uniform Ver.) Nendoroid, Futaba Sakura (Phantom Thief Ver.) Nendoroid, and the premium Figma Joker (which famously includes a tiny Morgana figure). Check Good Smile's Persona 5 tag or the Megami Tensei Wiki's merchandise list for the full catalogue.
- Square Enix Store — the Bright Arts Gallery line includes a die-cast metallic Morgana figure.
- Tokyo Otaku Mode / AmiAmi — Japanese import stores with the widest selection of Japan-exclusive merch, including the life-size (50 cm) Morgana plush and Pituani soft figures.
- Merchoid / PopBuddies / Elbenwald — EU/UK licensed retailers with regional shipping; PopBuddies sells a 30 cm "CuteForme" Morgana plush made from recycled materials.
If you buy exactly one piece of P5 merch, make it a Morgana plush — the joke (he insists he's "not a cat!") is baked into the merchandise itself, and every licensed line includes one. Sanshee, PopBuddies, Elbenwald and Tokyo Otaku Mode all carry different sizes, from keychain to life-size.
Figures, Plushies and Apparel — What's Actually Good
- Figma Joker — the best articulated Joker figure; comes with his mask, grappling-hook pose parts and the Morgana mini.
- Nendoroid Joker / P5R Hero — the chibi style suits the Phantom Thieves' stylized look perfectly; the School Uniform Ver. is the Royal-specific variant.
- Pituani soft figures — squishy seated figures of Joker and Akechi in Phantom Thief gear, popular in Japan.
- Apparel — Sanshee's tees and tanks (including the Morgana Lucky Cat tank) and the P5R jacket-style outerwear are the licensed clothing staples.
- Posters and art prints — Soejima's character art prints from Sanshee and Displate-style metal posters are the common wall-art options; check that "official" listings actually carry the ATLUS/SEGA license tag.
How to Avoid Bootlegs
Persona 5 merch is heavily counterfeited, especially on Amazon third-party listings and marketplaces like AliExpress:
- Look for the license line — official merch states "Officially Licensed by ATLUS/SEGA" or carries the ©ATLUS ©SEGA copyright line on the box/tag.
- Check the retailer — stick to Sanshee, Good Smile, Square Enix Store, AmiAmi, Tokyo Otaku Mode, Merchoid or the official ATLUS online store.
- Price sanity — a brand-new Figma Joker for $20 is a bootleg, full stop. Figures with official MSRPs rarely sell far below them.
- Photos — bootleg paint jobs and wonky logos are visible in listing photos; compare against official product images on Good Smile's site.
The Take Your Heart edition sells for well above its $89.99 MSRP second-hand, and the outer box + SteelBook are the most-faked parts. Buy from sellers with photos of the actual item and a returns policy — sealed-box "bargains" at suspicious prices are usually either resealed or counterfeit.
Frequently Asked Questions
Where can I buy official Persona 5 merchandise? Sanshee (apparel/plushies), Good Smile Company (figures), the Square Enix Store (Bright Arts figures), and import shops like AmiAmi and Tokyo Otaku Mode for Japan-exclusive items.
What is the Persona 5 Take Your Heart edition? The 2017 PS4 collector's edition ($89.99): SteelBook, soundtrack CD, 4-inch Morgana plush, 64-page hardcover art book and a Shujin Academy school bag in a collector box. It's long out of print and pricey second-hand.
Is there a Morgana plush I can buy? Yes — multiple licensed versions exist, from Sanshee's collector plush to PopBuddies' 30 cm CuteForme and Tokyo Otaku Mode's life-size 50 cm plush.
What Persona 5 figures does Good Smile Company make? Nendoroid Joker, Nendoroid Persona 5 Royal Hero (School Uniform Ver.), Nendoroid Futaba (Phantom Thief Ver.), and the premium Figma Joker with a bonus Morgana figure.
How can I tell if Persona 5 merch is official? Look for the "Officially Licensed by ATLUS/SEGA" or ©ATLUS ©SEGA line, buy from known licensed retailers, and be suspicious of anything far below MSRP.
Related Guides
- Is Persona 5 Royal Worth It? Honest Verdict
- Persona 5 Review — Scores and Verdict
- Persona 5 Characters — Every Phantom Thief Explained
- Persona 5 Age Rating — ESRB, PEGI & Parents' Guide
- Persona 5 Locations & Map
Official resources: PlayStation.Blog — Take Your Heart edition · Sanshee — Persona 5 collection · Good Smile Company · ATLUS official site · Megami Tensei Wiki — P5 merchandise
Last Updated: August 13, 2026
More Persona 5 Guides
The Persona 5 logo explained: the red-and-black wordmark, the Royal gold subtitle, where to download official logo files, and the fonts behind the UI.
The Persona 5 MC (main character) explained: Joker's canon name Ren Amamiya vs Akira Kurusu, his Persona Arsène, voice actors and the P5X protagonist Wonder.
Persona 5 and Royal New Game Plus: what carries over (social stats, money, compendium, equipment), what resets, NG+ exclusives like Satanael, and trophy tips.
Persona 5 review roundup: Metacritic 93, IGN 9.7 and what critics loved and hated, plus how the 2026 versions hold up.
Persona 5 Royal on Steam Deck: performance at 60 FPS, best settings for battery life, resolution scaling tips, and ProtonDB community verdicts.
Persona 5 story themes, the 2016 setting and timeline, and the full mystery explained — from Shido's framing of Joker to the mental shutdowns.
Persona 5 Take Your Heart Edition contents and price: SteelBook, Morgana plush, art book, school bag, soundtrack, plus Royal's Phantom Thieves Edition.
All Persona 5: The Phantom X characters: Wonder and the new Phantom Thieves, every Phantom Idol, their Personas, roles and how to unlock them.